Provides pleasure, warmth, security and sound, all essential to healthy development

• Lowers the level of stress in the infant and parent
• Holds baby, leaving the parent's hands for work and activities
• Helps meet baby's security needs:  baby can feel, smell, hear and see parent
• Develops a strong and secure attachment to parents
• Communicates to children that they are loved, safe, secure and cared for
• Allows children to be at the center of activity rather than being the center of attention, which is a healthy atmosphere for development of empathy, affection and a healthy sense of self
• Enables parents to accomplish their day-to-day activities and still be in close physical contact with their babies
• Is a natural soothing baby tranquiliser which helps fussy or tired infants fall asleep
• Allows the baby to be an active participant in the walking, talking, laughing, movement and working of the parent